Amazon's ready to get on the right side of history. Instead of their historical FBA Fee increases, they're playing it cool and keeping things the way they are.
I like to think that our FBA increase report scared them from raising fees any further. In my own mind, I'm gonna believe it.
But what's actually going on? It feels like competition is actually coming for Amazon. From 2012-2020, no one could touch Amazon. Then Covid happened, TikTok and Temu happened, and it seems like Amazon is actually vulnerable.
In my opinion, they'll always be the leader. I'd estimate they stay 10x the size of the next online platform. But it doesn't mean that other marketplaces don't have great opportunities for the right format of product.
So Amazon is recognizing this and sees this and wants Amazon FBA to remain the best logistics platform in the world. In an inflation world, this is meaningful. Keeping competitive to capture the tens of thousands of successful sellers will be the best strategy. One day, the competing marketplaces will get tired of burning cash and when that day happens, Amazon can take a breather.
But for now, we can take a breather.
As a side note, we've received inquiries from at least five major marketplaces looking for Amazon data. They're marching after Amazon more and more.
No New Fees on Amazon for 2025
Amazon changed the fulfillment network in 2024. This was part of the design with the new placement fees. They knew that many sellers would opt to pay the fee, so they needed more national distribution—national cross docks.
We're just beginning to learn about these and how sellers can optimize shipments to get them in. Here's my post on this new change. We'll see how this shakes out for next year. So stay tuned.
Why Continous Working Capital for Wholesale Sellers?
Designed to align with your quick cash conversion cycles, continuous working capital is a new form of just-right funding for Amazon wholesale sellers. It provides short-term cash infusions for inventory restocking. Once repaid—in as little as 4 weeks—you can quickly access additional funding for your next inventory buy.
No overborrowing, no wasted interest—just reliable, repeatable capital to increase your buying power so you can keep moving products to keep your business growing.
The application is fast and easy, with no collateral or personal guarantee. Get started here. (Sponsored)
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