Colby Almond’s Post

View profile for Colby Almond

Digital Marketing Speaker and Leader with Expertise in Amazon and Ecommerce

Over the past week I have been compiling data from Amazon's Search Terms reports and Product Opportunity Explorer to solve the question: exactly what is the average click share % by rank? For this I pulled the top 200 terms and matched them up with their closest niche category in Opportunity Explorer. Of course there were niches that were obviously skewed by brand names, which I tried to weed out. Below you will find the averages. Why is this important? With these averages if you're unable to find data for your category you can: - Put a monetary price on the cost of moving up organic positions. - Estimate traffic lost and gained by rank changes. - It can even be used to forecast for upcoming selling seasons where historical data has been skewed by COVID. A lot of sellers are missing out on these two amazing tools in Seller Central. #ecommerce #amazonfba #amazonppc #amazonadvertising

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Muhammad Amir Akhlaq

Amazon Brand Building | Certified Amazon SEO and PPC Manager | Data Driven Analyzer

1y

Helpful, I'm sending this post to my client so he will know why it's important to always run PPC!

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Haider Ali

Growing E-commerce Brands | Amazon Ads | Walmart Ads | Growth Advisor | Marketing and AI Enthusiast

1y

Amazing insights!! About estimating cost of moving in the category, additional click count needed to move up can be multiplied with avg CPC. For estimation and budgeting purposes.

𝐌𝐮𝐡𝐚𝐦𝐦𝐚𝐝 𝐒𝐨𝐡𝐚𝐢𝐥 Asghar

I increase the Sales of Amazon Brands | CEO & Co-Founder of E-Com AdsPer| Amazon PPC Geek| Transform your Amazon Brand sales by 97% within 90 days| Obsess with Ads & Books 🤔📚💡

1y

Thanks for posting

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Daniel Tejada 🚀

$500 million in sales on amazon last year. Let’s make it $750 million this year hit me up. Doing it for my Mom

1y

Very rad!

Muzammil Yousuf

Amazon PPC Specialist & Advertising Account Manager | Helping brands to generate profitable sales

1y

Helpful!

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