For every product that is newly protected by Transparency before 31 December 2022, you can receive one year of Transparency codes for free.

Transparency is an Amazon Brand Protection programme available for brand owners who want to proactively protect their products from counterfeit. Each unit is labelled with a unique code, which is scanned to verify the unit’s authenticity. Items without a valid code are identified and stopped, so only genuine items reach customers.

To be eligible for Transparency, you need to meet the following requirements:

• You own a brand.
• Your brand and associated trademarks are registered in Amazon Brand Registry.
• You have a Global Trade Item Number (GTIN), such as a UPC or EAN barcode on your products.
• You can apply unique Transparency codes on every unit you manufacture.

Learn more about Transparency and the limited time offer by getting in contact with the team.